Welcome to The Absorption Company.

Mission

Our mission is simple: to create absorbable solutions that empower you to take control of how you feel—with supplements that actually work.

Why we're taking on absorption (aka bioavailability).

Because if your body can’t absorb it, it can’t use it.

Unfortunately, most supplements suffer from very low bioavailability because of ​​factors like molecule size, structure, solubility, and the destructive nature of the stomach environment.

On average, just 16% of the nutrients in most supplements are actually absorbed to be used by the body.1 2 3 4 The other 84%? Just expensive pee.

A broken food system.

Over the last 50 years, modern farming practices have resulted in foods with less and less nutrients-- reducing nutrient density of foods by up to 40%.5 As a result, more and more Americans are nutrient deficient every single year. 

To compensate for increasing nutrient deficiencies, Americans have become increasingly reliant on supplements as our foods have become less nutritious. In fact, today, 77% of Americans take a supplement daily.6 Despite this, widespread nutrient inadequacies persist: potassium inadequacy affects 98% of the population, Vitamin D inadequacy impacts 94%, and nearly 92% face choline inadequacy.7

 So how can that be?

While supplements aim to fill the gap, most fail due to poor bioavailability—nutrients are often destroyed during digestion or can’t be absorbed by the body.

Some of this is due to cheap forms of nutrients used by supplement companies prone for low absorption, while other causes in low bioavailability are a result of either nutrients not optimized for protection against the stomach environment or are too large in size after digestion for adequate absorption.

For supplements to truly support health, their absorption is critical.

That's where we come in.

Working with leading scientists, doctors, PHDs, and nutritionists we have created supplement and nutrient blends that deliver highly bio-available solutions that you can actually feel working. 

Our formulation process focuses on two critical components:

  • Proprietary Capsoil® absorption enhancing. nanotechnology that converts potent nutrients into a nano-particle and creates a protective lipid or liposomal layer resulting in up to 500% more absorption. 8 9 10 11
  • Sourcing clinically backed ingredients (like Magnesium Glycinate and PharmaGABA) proven for high bioavailability.12 13

The result?

Products that actually do what others promise - deliver results you can feel.  And when you absorb more, you feel more.

Meet the Team

Footnotes

1Said HM. (2011). Intestinal absorption of water-soluble vitamins in health and disease. Biochem Journal, 437 (3): 357 – 372
2 Rodrigues DB et al. (2022). Trust your gut: Bioavailability and bioaccessibility of dietary compounds. Current Research in Food Science, Vol 5, pp  228 – 233.
3Sensoy, I. (2021). A review on the food digestion in the digestive tract and the used in vitro models. Current Research in Food Science, 4: 308 – 319.
4Firoz M and Graber M (2001). Bioavailability of US commercial magnesium preparations. Magnesium Research, 14(4): 257 – 262.
5Davis DR, Epp MD, Riordan HD. Changes in USDA food composition data for 43 garden crops, 1950 to 1999. Journal of the American College of Nutrition. 2004 Dec;23(6):669-82. PMID: 15637215
6 Council for Responsible Nutrition (2024, January 10). Dietary supplement use reaches all-time high. CRN Newsroom.
7Drake, V. J. (2017, November). Micronutrient inadequacies in the US population: An overview. Linus Pauling Institute, Oregon State University. Reviewed by B. Frei in March 2018.
8Katata-Seru L. et al. (2019). Nanoformulated Delivery Systems of Essential Nutraceuticals and Their Applications. Nanoemulsions – Properties, Fabrications and Applications Chapter edited by Kai Seng Koh and Voon Loong Wong.
9Parthasarath S et al. (2016). The influence of droplet size on the stability, in vivo digestion, and oral bioavailability of vitamin E emulsions. Food Funct., 7, 2294.
10Dalek P et al. (2022). Bioavailability by design — Vitamin D3 liposomal delivery vehicles. Nanomedicine: Nanotechnology, Biology, and Medicine, 43: 102552
11Capsoil Technologies. (2023). Clinical Study Report: A single-site, randomized, controlled, open-label, 2-way crossover bioavailability study of a self-emulsifying powdered omega-3 product compared to a commercially available omega-3 dietary supplement in oil form in healthy adults
12Yamatsu, A., Yamashita, Y., Pandharipande, T., Maru, I., & Kim, M. (2016). Effect of oral γ-aminobutyric acid (GABA) administration on sleep and its absorption in humans. Food Science and Biotechnology, 25(2), 547–551. DOI: 10.1007/s10068-016-0076-9
13Finn, R. (2024). Highly Absorbable Magnesium: New In Vitro Study Results. Cranbury, NJ: Innophos.